As a business, your reputation is everything when it comes to influencing customers and potential clients to do business with you. If you have plenty of positive press, that portrays your business as credible, authoritative and trustworthy, you’re more likely to win and retain new customers. In fact having a positive online reputation can increase sales by over 80 per cent.
On the other hand if consumers, ex employees and competitors are making negative comments, posting malicious gossip and misinformation that undermines and attacks your reputation then you have a serious PR problem.
If the public loses confidence in your brand, products and services your business is in dire straits, that’s when you need to start a brand protection campaign to protect the reputation, goodwill and bottom line of your business.
A brand protection campaign can protect your business reputation and help influence positive consumer perception about your brand. It’s about keeping track of what’ going on and being able to control the message about your brand.
Did you know that brand searches typically make higher sales conversions than other searches? Also, people conducting brand searches will spend a longer time browsing a site, and tend to visit more pages of a site. In short, brand searches bring in customers ready and willing to spend.
So to neglect negative content concerning your brand is doing your business a massive disservice.
At Get Rid Off, our brand protection campaign can help your business maintain a positive image, restore the trust and confidence of consumers and clients and reinvigorate your sales.
Every business is unique and our brand protection campaign can be customized to your situation so that we can act quickly to resolve negative publicity and prevent future bad press outbreaks.
Whether you’re the unfortunate victim or want to better manage online conversations, implementing a brand protection campaign ensures you maintain a consistently good reputation for the long term.